Title: Textual Features of English Advertisements and C-E Advertisement Translation
Abstract: The ultimate end of advertisement is to realize the vocative function,which depends on the combined realization of informative and expressive functions.Based on the analysis of textual features of English advertisements,this paper discusses the textual strategies to fulfill the two functions in C-E advertisement translation.
Publication Year: 2006
Publication Date: 2006-01-01
Language: en
Type: article
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