Title: My View of Branding Paths of Chinese Businesses
Abstract: In a manner of speaking, international competition is brand competition. To participate in the competition Chinese businesses cannot do without their branding strategies. To implement a big-name branding strategy, they must raise their awareness of making the brand big, set up a complete branding mechanism, stress quality and innovation, provide quality marketing services, and strengthen protection of their famous brands.
Publication Year: 2005
Publication Date: 2005-01-01
Language: en
Type: article
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