Publication Information

{'id': 'https://openalex.org/W2370997906', 'doi': None, 'title': 'On the Personality Factors of the Network Advertising BANNER', 'display_name': 'On the Personality Factors of the Network Advertising BANNER', 'publication_year': 2012, 'publication_date': '2012-01-01', 'ids': {'openalex': 'https://openalex.org/W2370997906', 'mag': '2370997906'}, 'language': 'en', 'primary_location': {'is_oa': False, 'landing_page_url': 'http://en.cnki.com.cn/Article_en/CJFDTOTAL-KFDX201202023.htm', 'pdf_url': None, 'source': {'id': 'https://openalex.org/S2764878965', 'display_name': 'Journal of Kaifeng University', 'issn_l': None, 'issn': None, 'is_oa': False, 'is_in_doaj': False, 'is_core': False, 'host_organization': None, 'host_organization_name': None, 'host_organization_lineage': [], 'host_organization_lineage_names': [], 'type': 'journal'}, 'license': None, 'license_id': None, 'version': None, 'is_accepted': False, 'is_published': False}, 'type': 'article', 'type_crossref': 'journal-article', 'indexed_in': [], 'open_access': {'is_oa': False, 'oa_status': 'closed', 'oa_url': None, 'any_repository_has_fulltext': False}, 'authorships': [{'author_position': 'first', 'author': {'id': 'https://openalex.org/A5103676293', 'display_name': 'Chen Hong-bin', 'orcid': None}, 'institutions': [{'id': 'https://openalex.org/I4210100137', 'display_name': 'Kaifeng University', 'ror': 'https://ror.org/012nfwd22', 'country_code': 'CN', 'type': 'education', 'lineage': ['https://openalex.org/I4210100137']}], 'countries': ['CN'], 'is_corresponding': True, 'raw_author_name': 'Chen Hong-bin', 'raw_affiliation_strings': ['College of Humanity,Kaifeng University,Kaifeng 475004,Henan)'], 'affiliations': [{'raw_affiliation_string': 'College of Humanity,Kaifeng University,Kaifeng 475004,Henan)', 'institution_ids': ['https://openalex.org/I4210100137']}]}], 'institution_assertions': [], 'countries_distinct_count': 1, 'institutions_distinct_count': 1, 'corresponding_author_ids': ['https://openalex.org/A5103676293'], 'corresponding_institution_ids': ['https://openalex.org/I4210100137'], 'apc_list': None, 'apc_paid': None, 'fwci': 0.0, 'has_fulltext': False, 'cited_by_count': 0, 'citation_normalized_percentile': {'value': 0.0, 'is_in_top_1_percent': False, 'is_in_top_10_percent': False}, 'cited_by_percentile_year': {'min': 0, 'max': 64}, 'biblio': {'volume': None, 'issue': None, 'first_page': None, 'last_page': None}, 'is_retracted': False, 'is_paratext': False, 'primary_topic': {'id': 'https://openalex.org/T11197', 'display_name': 'Digital Games and Media', 'score': 0.5991, 'subfield': {'id': 'https://openalex.org/subfields/3312', 'display_name': 'Sociology and Political Science'}, 'field': {'id': 'https://openalex.org/fields/33', 'display_name': 'Social Sciences'}, 'domain': {'id': 'https://openalex.org/domains/2', 'display_name': 'Social Sciences'}}, 'topics': [{'id': 'https://openalex.org/T11197', 'display_name': 'Digital Games and Media', 'score': 0.5991, 'subfield': {'id': 'https://openalex.org/subfields/3312', 'display_name': 'Sociology and Political Science'}, 'field': {'id': 'https://openalex.org/fields/33', 'display_name': 'Social Sciences'}, 'domain': {'id': 'https://openalex.org/domains/2', 'display_name': 'Social Sciences'}}], 'keywords': [{'id': 'https://openalex.org/keywords/banner', 'display_name': 'Banner', 'score': 0.8951995}, {'id': 'https://openalex.org/keywords/interactivity', 'display_name': 'Interactivity', 'score': 0.7591853}, {'id': 'https://openalex.org/keywords/advertising-research', 'display_name': 'Advertising research', 'score': 0.6505527}, {'id': 'https://openalex.org/keywords/advertising-campaign', 'display_name': 'Advertising campaign', 'score': 0.5504431}, {'id': 'https://openalex.org/keywords/click-through-rate', 'display_name': 'Click-through rate', 'score': 0.50542235}, {'id': 'https://openalex.org/keywords/contextual-advertising', 'display_name': 'Contextual advertising', 'score': 0.48862416}], 'concepts': [{'id': 'https://openalex.org/C157572991', 'wikidata': 'https://www.wikidata.org/wiki/Q806880', 'display_name': 'Banner', 'level': 2, 'score': 0.8951995}, {'id': 'https://openalex.org/C112698675', 'wikidata': 'https://www.wikidata.org/wiki/Q37038', 'display_name': 'Advertising', 'level': 1, 'score': 0.8362334}, {'id': 'https://openalex.org/C144430266', 'wikidata': 'https://www.wikidata.org/wiki/Q839721', 'display_name': 'Interactivity', 'level': 2, 'score': 0.7591853}, {'id': 'https://openalex.org/C12718992', 'wikidata': 'https://www.wikidata.org/wiki/Q4686766', 'display_name': 'Advertising research', 'level': 2, 'score': 0.6505527}, {'id': 'https://openalex.org/C512338625', 'wikidata': 'https://www.wikidata.org/wiki/Q624902', 'display_name': 'Online advertising', 'level': 3, 'score': 0.62940854}, {'id': 'https://openalex.org/C187288502', 'wikidata': 'https://www.wikidata.org/wiki/Q641118', 'display_name': 'Personality', 'level': 2, 'score': 0.60813755}, {'id': 'https://openalex.org/C183003079', 'wikidata': 'https://www.wikidata.org/wiki/Q1000371', 'display_name': 'Personalization', 'level': 2, 'score': 0.58736235}, {'id': 'https://openalex.org/C91306197', 'wikidata': 'https://www.wikidata.org/wiki/Q45767', 'display_name': 'Competition (biology)', 'level': 2, 'score': 0.5857284}, {'id': 'https://openalex.org/C56408696', 'wikidata': 'https://www.wikidata.org/wiki/Q6980087', 'display_name': 'Native advertising', 'level': 4, 'score': 0.5734015}, {'id': 'https://openalex.org/C110350745', 'wikidata': 'https://www.wikidata.org/wiki/Q1761818', 'display_name': 'Advertising campaign', 'level': 2, 'score': 0.5504431}, {'id': 'https://openalex.org/C115174607', 'wikidata': 'https://www.wikidata.org/wiki/Q1100934', 'display_name': 'Click-through rate', 'level': 2, 'score': 0.50542235}, {'id': 'https://openalex.org/C70133500', 'wikidata': 'https://www.wikidata.org/wiki/Q1815904', 'display_name': 'Contextual advertising', 'level': 4, 'score': 0.48862416}, {'id': 'https://openalex.org/C41008148', 'wikidata': 'https://www.wikidata.org/wiki/Q21198', 'display_name': 'Computer science', 'level': 0, 'score': 0.3658697}, {'id': 'https://openalex.org/C144133560', 'wikidata': 'https://www.wikidata.org/wiki/Q4830453', 'display_name': 'Business', 'level': 0, 'score': 0.3296669}, {'id': 'https://openalex.org/C162853370', 'wikidata': 'https://www.wikidata.org/wiki/Q39809', 'display_name': 'Marketing', 'level': 1, 'score': 0.30984336}, {'id': 'https://openalex.org/C15744967', 'wikidata': 'https://www.wikidata.org/wiki/Q9418', 'display_name': 'Psychology', 'level': 0, 'score': 0.2835419}, {'id': 'https://openalex.org/C110875604', 'wikidata': 'https://www.wikidata.org/wiki/Q75', 'display_name': 'The Internet', 'level': 2, 'score': 0.25217593}, {'id': 'https://openalex.org/C49774154', 'wikidata': 'https://www.wikidata.org/wiki/Q131765', 'display_name': 'Multimedia', 'level': 1, 'score': 0.2473355}, {'id': 'https://openalex.org/C136764020', 'wikidata': 'https://www.wikidata.org/wiki/Q466', 'display_name': 'World Wide Web', 'level': 1, 'score': 0.19799829}, {'id': 'https://openalex.org/C77805123', 'wikidata': 'https://www.wikidata.org/wiki/Q161272', 'display_name': 'Social psychology', 'level': 1, 'score': 0.13415909}, {'id': 'https://openalex.org/C18903297', 'wikidata': 'https://www.wikidata.org/wiki/Q7150', 'display_name': 'Ecology', 'level': 1, 'score': 0.0}, {'id': 'https://openalex.org/C166957645', 'wikidata': 'https://www.wikidata.org/wiki/Q23498', 'display_name': 'Archaeology', 'level': 1, 'score': 0.0}, {'id': 'https://openalex.org/C86803240', 'wikidata': 'https://www.wikidata.org/wiki/Q420', 'display_name': 'Biology', 'level': 0, 'score': 0.0}, {'id': 'https://openalex.org/C95457728', 'wikidata': 'https://www.wikidata.org/wiki/Q309', 'display_name': 'History', 'level': 0, 'score': 0.0}], 'mesh': [], 'locations_count': 1, 'locations': [{'is_oa': False, 'landing_page_url': 'http://en.cnki.com.cn/Article_en/CJFDTOTAL-KFDX201202023.htm', 'pdf_url': None, 'source': {'id': 'https://openalex.org/S2764878965', 'display_name': 'Journal of Kaifeng University', 'issn_l': None, 'issn': None, 'is_oa': False, 'is_in_doaj': False, 'is_core': False, 'host_organization': None, 'host_organization_name': None, 'host_organization_lineage': [], 'host_organization_lineage_names': [], 'type': 'journal'}, 'license': None, 'license_id': None, 'version': None, 'is_accepted': False, 'is_published': False}], 'best_oa_location': None, 'sustainable_development_goals': [], 'grants': [], 'datasets': [], 'versions': [], 'referenced_works_count': 0, 'referenced_works': [], 'related_works': ['https://openalex.org/W75569864', 'https://openalex.org/W627784992', 'https://openalex.org/W608768531', 'https://openalex.org/W324811437', 'https://openalex.org/W3154094990', 'https://openalex.org/W3150755883', 'https://openalex.org/W2953463546', 'https://openalex.org/W2808612796', 'https://openalex.org/W2738936668', 'https://openalex.org/W2596030068', 'https://openalex.org/W2568722795', 'https://openalex.org/W2506802042', 'https://openalex.org/W2346030802', 'https://openalex.org/W2266314443', 'https://openalex.org/W2164613533', 'https://openalex.org/W2133739874', 'https://openalex.org/W2073048722', 'https://openalex.org/W1989251878', 'https://openalex.org/W1987962439', 'https://openalex.org/W1513817044'], 'abstract_inverted_index': {'With': [0], 'more': [1, 3], 'and': [2, 13, 46, 54, 75], 'fierce': [4], 'competition': [5], 'of': [6, 29, 36, 61, 77], 'the': [7, 23, 30, 33, 42, 47, 52, 55, 58, 65, 68, 73], 'paper': [8], 'media': [9, 11, 15], 'advertising,television': [10], 'advertising': [12, 18], 'radio': [14], 'advertising,the': [16], 'network': [17], 'also': [19], 'begins': [20], 'to': [21, 71], 'join': [22], 'competition,and': [24], 'Banner': [25], 'is': [26], 'one': [27], 'kind': [28], 'latter.Compared': [31], 'with': [32, 57], 'other': [34], 'forms': [35], 'advertising,its': [37], 'unique': [38], 'advantages': [39], 'lie': [40], 'in': [41], 'amazing': [43], 'target': [44], 'accuracy': [45], 'obvious': [48], 'interactive': [49], 'effect.This': [50], 'paper,from': [51], 'interactivity,personalization': [53], 'fitness,deals': [56], 'personality': [59], 'factors': [60], 'Banner,and': [62], 'concludes': [63], 'that': [64], 'three': [66], 'are': [67], 'main': [69], 'measures': [70], 'weigh': [72], 'pros': [74], 'cons': [76], 'Banner.': [78]}, 'cited_by_api_url': 'https://api.openalex.org/works?filter=cites:W2370997906', 'counts_by_year': [], 'updated_date': '2024-12-09T02:14:42.414624', 'created_date': '2016-06-24'}