Title: Exploration on Localization Sports Marketing Strategy
Abstract: The rise of Chinese sports and holding right of 2008 Beijing Olympic Games provide local enterprises with great opportunities of sport marketing.Meanwhile,local enterprises' sport marketing theory is still in the exploratory phase.On the base of a great quantity of analysis on successful cases of sport marketing,three misunderstandings on sport marketing are pointed out and four important elements about successful sport marketing are summarized.The main purpose is to provide some references for local enterprises.
Publication Year: 2007
Publication Date: 2007-01-01
Language: en
Type: article
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