Title: Evergreen companies——new integration in competitive theory
Abstract: At present,research on competitive advantage theory has three schools,which are competitive advantage school,core competence school,and resource school.From outside-decided theory to inside-decided theory,and then to dynamic developing theory,the search for the source of competitive advantage has experienced an evolving process.On the basis of strategic management theory,this study integrates the competitive theory once more with systematic analytic method.It smoothes different theories of these three schools and provides a clear path to search for competitive advantage for companies.
Publication Year: 2006
Publication Date: 2006-01-01
Language: en
Type: article
Access and Citation
AI Researcher Chatbot
Get quick answers to your questions about the article from our AI researcher chatbot