Title: Enterprises' Marketing Strategy Transformation: From Quantity Marketing to Overall Quality Marketing
Abstract: China's entering the WTO is both an opportunity and a challenge to chinese enterprises.To meet hard market competition,enterprise should set up more scientific marketing concepts and adopts more advanced marketing strategies and management means.The paper points out that the enforcement of overall quality marketing can help enterprises win the competition,with a comparison with quantity marketing.
Publication Year: 2005
Publication Date: 2005-01-01
Language: en
Type: article
Access and Citation
AI Researcher Chatbot
Get quick answers to your questions about the article from our AI researcher chatbot