Title: Study on the Reform of Teaching Mode of Marketing Course in Higher Vocational Colleges
Abstract: At present,there are some problems in teaching mode of marketing course in higher vocational colleges,it makes students of marketing major that are difficult to joint track with the requirement of market.Based on the discussion of teaching mode of marketing course,the paper proposes a series of reform suggestions from several aspects of teaching objec-tive,teaching method,practical teaching and evaluation method.
Publication Year: 2009
Publication Date: 2009-01-01
Language: en
Type: article
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