Title: PROGRESS ON TOURISM COMMERCIALIZATION IN ANCIENT VILLAGE AND TOWN IN CHINA IN RECENT 15 YEARS
Abstract: The research on tourism commercialization in ancient village and town has become one of hot topics in present-day study.Based on the analysis of related literatures in recent 15 years in China,the paper pointed out the major results of tourism commercialization in ancient village and town:the concept,characteristics,influence and evaluation,cause,countermeasures and suggestions of tourism commercialization in ancient village and town.The research method is mainly qualitative method based on the descriptive method,with the increasing use of quantitative method.Finally,concludes the tendency of future tourism commercialization in ancient village and town research is:improving and perfecting the concept and related theory;broadening the research perspective;strengthening quantitative study,at the same time combining with qualitative research;expanding the scope of case studies;strengthening studies of the evolutionary process of tourism commercialization in ancient village and town etc.
Publication Year: 2012
Publication Date: 2012-01-01
Language: en
Type: article
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