Title: The Utilization and Recreation of Chinese Elements in Modern Graphic Advertisements Design
Abstract: Modern graphic advertisements design as a carrier of design art,it continually infuences people’s esthetic ideas,what’s more its ideas and the expression means are also subtly affected by the influence of the tradtional esthetic pursuit.In the highly developed civilization and modern indutrial metropolis,the conception that the art should return to nature,originality and regional pure art of a certain nation.It is known that the native culture fever is popular among home and aboard is not unreasonable.Thus,how to learn s and develop the regional and national tradition,for example,traditional graph culture elements,pursuing the fusion and integration of modernism and homeland tradition in modern advertisements design,which has become the important research subject of modern advertisements design.
Publication Year: 2011
Publication Date: 2011-01-01
Language: en
Type: article
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