Abstract:Consumer's demand is the eternal topic in marketing forever. Up to now, whether in theory or in practice, people often research single demand as well as new demand, and less to research the combinatio...Consumer's demand is the eternal topic in marketing forever. Up to now, whether in theory or in practice, people often research single demand as well as new demand, and less to research the combination of demands. The author thinks that it is less only to study single demand or new demand is not enough if we really want to meet the consumer's demand We must link many kinds of consumer's demands and study the position relation and change of them in consumer' eyes.Read More
Publication Year: 2004
Publication Date: 2004-01-01
Language: en
Type: article
Access and Citation
AI Researcher Chatbot
Get quick answers to your questions about the article from our AI researcher chatbot