Title: The Role of Strategic Communication in Enterprise Management and its Approach to Achieve
Abstract:Strategic communication plays an important role in the implementation of its corporate strategy. Through strategic communication, a strategic consensus is formed, the collaboration of strategic implem...Strategic communication plays an important role in the implementation of its corporate strategy. Through strategic communication, a strategic consensus is formed, the collaboration of strategic implementation is improved and the process of strategic implementation is controlled fully and effectively. In order to realize the strategic communication, we should establish the ideas of strategic communication, set plans of strategic communication, build an effective channel of strategic communication, apply the necessary skills of communication and enhance the efficiency of communication.Read More
Publication Year: 2006
Publication Date: 2006-01-01
Language: en
Type: article
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