Title: Analysis Factors of Influence on Customers' Purchase Intention to Organic Vegetables:Based on Analysis on Consumer Survey in Changsha
Abstract: Based on the marketing theory,using the survey data from Changsha consumer,this study made factor analysis on the Changsha Organic vegetables' consumers with the statistical software SPSS16.After the Logisitc Regression model analysis on the consumers' buying inclination,this paper makes some improvements about organic vegetables' market development and marketing strategy.
Publication Year: 2012
Publication Date: 2012-01-01
Language: en
Type: article
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