Title: Relevance Theory and Its Application in the Intertation of Rhetorical
Abstract: According to relevance theory,the process of understanding an advertisementis a process of communication,during which the audience is seeking the optimal relevance of the utterance.In this process the audience combines different sets of contextual assumptions(old information) with the advertising utterance(newly presented information) so as to obtainthe communicative intention of the advertiser.
Publication Year: 2005
Publication Date: 2005-01-01
Language: en
Type: article
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