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Title: $Using Travel Cost Interval Analysis to Evaluate the Recreational Benefits of Shennongjia Nature Reserve
Abstract: Based on data of 2 455 visitor' survey questionnaires, this paper uses Travel Cost Interval Analysis, an modified Zonal Travel Cost method, to assess the recreational benefit of Shennongjia Nature Reserve in hubei province, and gets the result of 4.3 billion for a year. Accroding to the analysis on the logical and relevant coefficient between willingness, consumptive and societal characters, it also puts forward the opinion that using the daily consumption, which is more appreciable directly by consumer and changed by time largely, instead of salary to value the traveling time cost would be more reasonable.