Title: The Interpersonal Functional Research in Advertising Language——With analysis on an advertisement
Abstract: Investigating on meaning and form in advertising language with Functional approach,this paper suggests that advertising language is interpersonal metaphor formation of language metafunction,which can be divided into the negotiable and the non-negotiable.To affirm this conclusion and analyze the way function expressed in this register further,a TV advertisement is exemplified on its subject and modal verb from dexis mood structure and modality respectively.
Publication Year: 2013
Publication Date: 2013-01-01
Language: en
Type: article
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