Title: RESEARCH ON RELATIONSHIP OF COST LEADERSHIP STRATEGY AND DIFFERENTIATION STRATEGY
Abstract: According to the theory of competition, it is impossible for an enterprise to use cost leadership strategy and differentiation strategy at one time when he strives for his competitive advantage. analyzed the characteristics of the strategies, cited the facts of the combination and described the perfect states. Meanwhile, some problems to which be paid attention were posed.
Publication Year: 2000
Publication Date: 2000-01-01
Language: en
Type: article
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