Title: Marketing strategy construction of Chinese accounting firms
Abstract: As the accounting environment which accounting firms are faced with is becoming more and more complex,It is an inevitable trend for China's accounting firms to use marketing tools effectively to expand the auditing business,increase marketing capacity and develop overseas markets step by step.In this paper,the existing problems and causes are analyzed,and then some suggestions about making service marketing strategy are put forward,mainly including: draw up the target market strategy and choose the target market;frame and implement the marketing combination strategy;set up the idea of service marketing and strengthen internal management itself,and so on.
Publication Year: 2008
Publication Date: 2008-01-01
Language: en
Type: article
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