Title: Development of Brand Strategies in Foreign Country and Revelation
Abstract: Inanition is a ubiquitous problem in our brand management besides some famous brands.It is the result of lacking brand strategy for a long time.On the basis of analyzing the imortance of brand,this article points out the application and development of brand strategies abroad and the revelation of them,expecting to be advantage for enterprises to choose right brand strategies.
Publication Year: 2005
Publication Date: 2005-01-01
Language: en
Type: article
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