Title: Advertisement's Cultural Properties and its Corresponding Strategies in Translation
Abstract: Advertising is a kind of art, and advertisement language impresses its consumers by the richness of its cultural connotations. Because of the relationship between advertisement and culture, the cultural properties of advertisements, we should be aware of the importance of cultural characteristics in the translation of advertisement and use 3 strategies: awareness of different connotations, use of cultural translation and the rhetorical medium.
Publication Year: 2002
Publication Date: 2002-01-01
Language: en
Type: article
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