Title: How Country of Origin Influence Chinese Urban Consumer's Food Choices
Abstract:The influence of Country of Origin(COO) has been researched in the international marketing for more than 40 years,but relative researches in China market about urban consumers' food choices is seldom....The influence of Country of Origin(COO) has been researched in the international marketing for more than 40 years,but relative researches in China market about urban consumers' food choices is seldom.This article tries to do some research in this area.Based on the literature review,this paper develops several hypotheses.The empirical study has been conducted to survey the urban Chinese food consumers in Beijing,Kunming,and Nanchang.The result shows that,in china urban food market,COO influence on consumer's food quality recognize and purchase perspective is obviously.This results implies that,for food companies,Chinese urban consumers could be investigated with the country of origin to develop the marketing strategy.Read More
Publication Year: 2007
Publication Date: 2007-01-01
Language: en
Type: article
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Cited By Count: 1
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