Title: The impact research of the mass media symbols on the tourists' image
Abstract: The tourists perception is the basis of destination tourism image planning,and before travelling the first tourists' contact is the colorful mass media symbols.In this article,by using tourists' interpretation of the destination image included in the mass media symbols,it comes to the conclusion that tourism destination image spread by the mass media is not the same with the image that visitors actually perceive,which is supposed to make some senses to the China's tourism destination image management.
Publication Year: 2013
Publication Date: 2013-01-01
Language: en
Type: article
Access and Citation
AI Researcher Chatbot
Get quick answers to your questions about the article from our AI researcher chatbot