Title: Empirical Study on the Relationship between Consumer Psychology and Consumer Demand
Abstract: Using econometric model,and combined with the relationship between China's consumer spending index and consumer confidence index,consumer satisfaction index,consumer expectation index,the results show that there exists a long-term and stable co-integration relationship between consumer satisfaction index and consumption spending; It fits well of consumption function model embedded with consumer satisfaction index,and every parameter is significant; With other variables held constant,and if the consumer satisfaction index increased 1 per unit,consumer spending will increase0. 223911,so it is a significant positive impact consumer satisfaction index on consumer spending.
Publication Year: 2014
Publication Date: 2014-01-01
Language: en
Type: article
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