Title: New Marketing Concept: Social Value Marketing
Abstract: There are great differences among the values of enterprise customer and society. The respective maximization of enterprise value and customer value can not lead to the maximization of society value. Therefore, neither enterprise value marketing nor customer value marketing can allocate whole social resources to attain Pareto maximum, and must be improved. Only at the social value marketing stage can social value maximizing be realized.
Publication Year: 2004
Publication Date: 2004-01-01
Language: en
Type: article
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