Title: A New Pattern of Advertisement:Network Movie Advertisement
Abstract: The BMW's series of network movie advertisements have been the prologue of the network movie advertisement,but Yahoo! Searching has caused this new pattern of advertisement to arouse more people's interests.As a new advertisement pattern,the network movie advertisement has many advantages in the dissemination:its huge information capacity,entertaining effect,audience's initiative participation and oral propagation effect and so on,which any traditional advertisement pattern can not compare with.The positive exploration of this kind of new pattern should help find a new mentality for development of advertisement.
Publication Year: 2007
Publication Date: 2007-01-01
Language: en
Type: article
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