Title: The Unified Ticket Policy and Its Efficiency in Scenic Areas:An Economic Analysis Based on Bundle Pricing Model
Abstract: The unified ticket policy used at scenic spots is based on the bundling pricing model.The authors insist that it is necessary to take into consideration the expected time consumption of tourists—the reservation time as well as the reservation price because of the differences between general products and the products provided by scenic spots.With the Reservation Price-Time Model of only two scenic spots,the paper separately analyzes the unified pricing of scenic spots and its efficiency with the constraints of tourists' leisure time,and draws the following conclusions:(1) The efficiency of unified ticket policy depends upon the useful-time span of package ticket in addition to the reservation price and reservation time;(2) The Mixed ticket policy(mixed bundling) is more efficient than pure unified-ticket policy(pure bundling).It also put forward some suggestions.
Publication Year: 2009
Publication Date: 2009-01-01
Language: en
Type: article
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