Title: The Explain of Lottery-buying by Behavioral Economics
Abstract:Starting from the Prospect Theory which is care about the decision analysis under risk conditions,this paper discusses the lottery-buying consumers' psychology motivation and behavioral performance on...Starting from the Prospect Theory which is care about the decision analysis under risk conditions,this paper discusses the lottery-buying consumers' psychology motivation and behavioral performance on the view of the behavioral economics.And explain the reasons,which are instructive to public polices,that why the people take part in this Negative-sum Game.Read More
Publication Year: 2009
Publication Date: 2009-01-01
Language: en
Type: article
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