Title: Preliminary exploration into development orientation of China's private universities
Abstract: Having undergone many rises and falls in their tortuous development course, private u-niversities in China have already become an important part of China' s higher education, which are taking an active part in the market competition of Chinese higher education with their unique non --governmental management system. China's private universities should always aim at the latest trends of educational reform so as to seek for their development with competition and seek for their orientation with characteristics. Meanwhile, China's private universities must do well in the work as summarized below: acquiring an educational marketing awareness, setting up a pattern of marketing operation, rationally handling the problems of scale, quality, structure and profit in their development process, correctly dealing with the relationships between university and government, between university and market and between university and teachers students, making a correct assessment of the situation and making scientific decisions. Only by doing the above - mentioned jobs well can China's private universities blaze a quick, stable and healthy road.
Publication Year: 2005
Publication Date: 2005-01-01
Language: en
Type: article
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