Title: Improving the form beauty of advertisement slogan through aid of pronunciation
Abstract: Advertisement language often pursues novelty and strangeness to appeal to audience.There are many ways of enlightening and activating readers' association and imagination.One of them is to use means of pronunciation.Through analysis of many cases,this paper explores the use of pronunciation,form and effect in the advertisement slogan according to social linguistic theory so as to provide reference to the design of advertisement language.
Publication Year: 2008
Publication Date: 2008-01-01
Language: en
Type: article
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