Title: Research on Trust Model for P2P Electronic Commerce
Abstract: To improve the security of P2P E-commerce,the fuzzy theory has been used to model the issues of trust management.Using groups of trust to initialize trust vectors and trust evaluation,the efficiency of trust evaluation is raised.Based on fuzzy and general evaluation algorithm,the different effect factors of trust are considered and evaluated.The result of evaluation is very objective and factual.A new algorithm of trust renewal is provided by using concept of fuzzy approach degree.The transaction amount and the interactive time are considered when update recommendation factors.The dynamic nature of trust and the context of transaction has been reflected objectively.Results of simulation and analysis showed that comparing with traditional methods,the proposed method of this paper can effectively improve the reliability and availability of trust evaluation.
Publication Year: 2011
Publication Date: 2011-01-01
Language: en
Type: article
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