Title: The Impacts and Implications of Social Media on Luxury Brand Marketing
Abstract: Because of its intuitive,friendly interface and timely interactive response characteristics,social media is becoming an important advertising medium strength.Based on the elaborate social media features,this paper analyzes the strengths and weaknesses of social media on brand marketing.Combined with consumer characteristics and marketing of luxuries,the suggestions of brand marketing implications and recommendations of social media on luxury brands will be proposed.
Publication Year: 2012
Publication Date: 2012-01-01
Language: en
Type: article
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