Abstract: Pun is a kind of figures of speech which is widely used in advertisement and deeply loved by people .Pun has many forms of expression such as sylletic pun, homophonic pun, paranomasia, asteismus etc. If Pun is used properly it can produce very important artistic result and rhetorical function in ad. creation.
Publication Year: 2003
Publication Date: 2003-01-01
Language: en
Type: article
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