Title: Perception of Life Insurance Policies in Rural India
Abstract: In spite of awareness about insurance in India, rural India still lacks in terms of availability of various financial products especially the risk products like insurance. Rural insurance statistics still indicates a significantly low penetration and poor density even after the privatisation of insurance sector in 1999. Rural India offers a tremendous scope for insurers where the protection of human life and income generating assets is a matter of concern. Regulators have also tried to impose rural insurance obligations for the insurance companies. This paper examines the present state of affairs of rural life insurance in India and attempts to explore the issues and challenges which led to poor penetration of rural life insurance markets. A field survey in Aligarh & Agra Region of the rural customers has been conducted to examine their perception and attitude towards buying life insurance products. This paper also summarize the rural insurance marketing practices by life insurance players in India and offers suggestive remarks for capturing the rural potential and lastly this paper discuss about micro-insurance & its challenges in short details which is an opportunity as well as a responsibility.
Publication Year: 2013
Publication Date: 2013-02-01
Language: en
Type: article
Indexed In: ['crossref']
Access and Citation
Cited By Count: 9
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