Abstract: r NHE ARGUMENT of this paper is firstly, that public opinion is a complex process that cannot properly be measured by an i ^ arbitrary cross-section of opinions; secondly, that pollsters adopt a different definition of public opinion that makes certain value assumptions; and thirdly, that even on the pollsters' own definition -the measures of opinion on controversial issues offered by the commercial polls in this country cannot readily be validated and are as practical guides to public opinion of doubtful value.
Publication Year: 1962
Publication Date: 1962-12-01
Language: en
Type: article
Indexed In: ['crossref']
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Cited By Count: 8
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