Abstract: During the past ten years, attention has been drawn to the democratising functions of the internet thanks to the rise of social media. This emphasis is apparently one of the renewed interpretations of the obsolete technological determinism approach, which is conside-red as an output of modernism, and was pushed by the social elites. The discussions on the revolutionary potential of communication techno-logies are not a new issue. However, they have once again come to the fore perhaps slightly exaggerated thanks to the current global social movements, such as Arab Spring and Occupy Wall Street. Further, it is possible to find the early examples of digital activism in the second half of the 90's, when internet began to become popular. For instance, the EZLN (Zapatista Army of National Liberation) uprising against the Mexican Government commenced on January 1st, 1994, the day when the North American Free Trade Agreement (NAFTA) came into effect. Castells (2008:102) defines the EZLN uprising as the world's informational guerrilla movement, because the internet was used as an alternative communication tool to broadcast this rebellion. Ever since, the new media has become the primary or an important means of campaigns to inform, organize and protest. Digital activism has entered into a new era with the widespread use of electronic social networks, and new digital activism practices have emerged. Although limited to the Web 1.0 trends including discussion forums, e-mail chains, websites and chat softwares, it has gained a new insight with Web 2.0. The differences between the first and the second internet generations appear to be a leading factor, which determine the use of internet by general users and notably the opposing voices. Compared to Web 1.0, the striking features of Web 2.0 are as follows; (more) instant, (much) faster, usergenerated, self-sharing, collabo-rative, amateur, mobile, interactive and open to dialogue, horizontal, viral, imponderable, hard to control, responsive, daily, assembling individual and different voices, visible, hybrid, alternative, and participatory. It is also