Abstract:This study identifies two major problems related to the theory of interactivity: how interactivity can be defined and how it can be measured. The article addresses these problems by critiquing existin...This study identifies two major problems related to the theory of interactivity: how interactivity can be defined and how it can be measured. The article addresses these problems by critiquing existing classifications and scales for measuring the level of interactivity. It suggests an alternative way of looking at interactivity from the Bakhtinian perspective and states that interactivity is a relation and therefore, cannot be measured.Read More
Publication Year: 2011
Publication Date: 2011-12-08
Language: en
Type: article
Indexed In: ['crossref']
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Cited By Count: 1
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