Title: A Comparative Study of Production and Marketing Practices of Vegetables in Nainital and U.S. Nagar Districts of State Uttarakhand, India
Abstract: Progress in the production of horticultural products depends critically on the marketing infrastructure available to the farmers. Efficient marketing with a dynamic supply chain is essential for the development of the horticulture sector. The efficiency of marketing for fruits and vegetables in India has been of significant concern in the recent years. Poor efficiency in the marketing channels and inadequate marketing infrastructure are believed to be the cause of not only high and fluctuating consumer prices, but also too little of the consumer rupee reaching the farmer. Indian farmers typically depend heavily on middlemen particularly in fruits and vegetable marketing. The producers and the consumers often get a poor deal and the middlemen control the market, but do not add much value. There is also massive wastage, deterioration in quality as well as frequent mismatch between demand and supply both spatially and over time (Subbanarasiah, 1991; Singh et.al, 1985). The present study seeks to examine the market environment for Tomato, Pea, Cabbage and potato crops in two districts of Uttarakhand state of the country. It examines various aspects of vegetable marketing such as market infrastructure, marketing channels, marketing practices, marketing costs, marketing margin, marketing efficiency etc. in the wholesale and local markets in the selected area. The study also made an attempt to identify the prevailing value chain from the Farmer→ Commission Agent → Wholesaler → Retailer → Consumer of costs, prices and their shares in the selected vegetable markets. Regarding disposal of the produce channel-I (producer village commission agent/wholesaler retailer consumer) was the important one being followed 52.2 to 58.9% vegetable producers of both of districts who could dispose more than 60 percent of the total produce.
Publication Year: 2012
Publication Date: 2012-12-20
Language: en
Type: article
Indexed In: ['crossref']
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Cited By Count: 1
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