Title: New Economy Emotion: Engaging Customer Passion
Abstract: From the Publisher:
The extraordinary growth of e-business has generated new business paradigms that have changed the competitive landscape for many 'old economy' companies. What is the role of marketing in the midst of this change? Does it have a role?
Companies that are market-focused, have a competitive Value Proposition and continuously strive to improve their customer relationships, are more likely to leverage their presence on the Internet to their advantage and to achieve leadership positions.
This book examines both long-and short-term strategies for marketing as part of an integrated approach between 'old and new' marketing. The authors call this the 'Internet Marketing Loop'. This practical, step-by-step guide identifies the need to see the Web not just as another channel or a replacement for traditional marketing methods, but as a tool for executing powerful customer-focused strategies.
This book will enable managers responsible for marketing and business development to face the challenge of relating to their market through the Web in a professional, profitable and competitive way.
Publication Year: 2001
Publication Date: 2001-10-01
Language: en
Type: book
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Cited By Count: 2
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