Title: Managing heritage and cultural tourism resources.
Abstract:This chapter explores a range of challenges and issues regarding the management of cultural and heritage tourism. These themes range from how the ownership of a site can influence its philosophy and m...This chapter explores a range of challenges and issues regarding the management of cultural and heritage tourism. These themes range from how the ownership of a site can influence its philosophy and mission, to a practical discussion of income streams. It then explores the challenges of communicating with visitors, both potential and actual, before, during and after their experience with a site. The chapter highlights the benefits of collaboration and illustrates how a collaborative approach strengthens both the offering and professional management of a site. The final section provides a reflection on some of the key challenges for cultural heritage sites, namely ensuring a successful visitor experience, and consideration of both interpretation and authenticity.Read More