Title: A study on consumer awareness and consumer response on viral marketing communication among youngsters
Abstract:Viral marketing is a web- and e-mail-based marketing initiative that encourages people to pass along a message. This study conducted in the title of “A STUDY ON CONSUMER AWARENESS AND CONSUMER RESPONS...Viral marketing is a web- and e-mail-based marketing initiative that encourages people to pass along a message. This study conducted in the title of “A STUDY ON CONSUMER AWARENESS AND CONSUMER RESPONSE ON VIRAL MARKETING COMMUNICATION AMONG YOUNGSTERS”. The main objectives of the study are to consumer awareness and consumer response on viral marketing communication among youngsters, to analyze impact of viral marketing on consumer buying behavior among Youngsters and to offer suggestions on the basis of findings.Read More
Publication Year: 2012
Publication Date: 2012-01-01
Language: en
Type: article
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