Title: Structure of Communications and Narrative Construction of Social Movements within Social Networking Sites: The Purple People’s Experience
Abstract: Penetration of online interactions platforms in socio-political realm if, on one hand, challenges the monopoly of agenda setting held by istitutional actors, on the other, allows individuals, self-organized actors and spontaneous action groups to give visibility to themselves, their identities and relevant contents per sè (Bennett 2008). Moreover, in Italy's recent history marked by two decades of political leadership based on personalization of methods and programs (Helms 2005, Diamanti 2007), social media could be considered as a guiding technology toward a post-modern political paradigm able to overcome party bureaucracy, patronage and cooptation dynamics. This political change has to be framed within general evolution of society described by a more equal and permanent relationship between mass media industries and grassroots-based productions (Jenkins 2010, Boccia Artieri 2012).
Publication Year: 2012
Publication Date: 2012-01-01
Language: en
Type: article
Indexed In: ['crossref']
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