Abstract: The purpose of this study aimed to examine the relationship among factors influencing and fans' intention related to attendance at home games in Thai Premier League for the 2012 season and predicts attendance using the selected factors. The data were collected from Stratified Sampling of 470 fans in 10 teams and examined using correlation and multiple linear regression procedures. The results indicate that factors were predictor of fans' intention. They will help increase frequency of fans' attendance in the future, word of mouth, recommend to friend, following games on television and other media, purchasing team-related merchandise, and participant club's activities. Consequently, understanding the factors that influence sports event attendance is crucial to the sustainability clubs. The results can be useful for professional football clubs in fans retention and operating sustainable business.
Publication Year: 2015
Publication Date: 2015-04-01
Language: en
Type: article
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