Title: IOWA'S APPROACH TO TRANSIT MARKETING. ABRIDGMENT
Abstract: Rural transit marketing in Iowa is described. Several approaches were used in basic market research. All of the data collected were organized, tabulated and used in each region's transit plan to provide direction on how to improve existing services and make more transportation available. The program also included communication and awareness efforts. Television and radio public service announcements were produced on energy, economy, planning and public service. A marketing tool was developed for transit systems through a project called Focus on Transit, which consists of a package to be used for presentation to fourth through sixth graders. Regional systems in Iowa find that advertising, promotion, system image, and public relations are critical to success. Pricing strategies are also receiving attention. Telephone information systems are being organized. Regional administrative agencies are designing comprehensive local marketing programs. The Iowa DOT is working with state regions to develop transit plans; is helping regional systems improve their management skills; is providing training programs for drivers, mechanics and service persons; is making financial requirements easier by simplifying applications, developing a single reporting package, and coordinating with other state agencies.
Publication Year: 1978
Publication Date: 1978-01-01
Language: en
Type: article
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