Abstract: X. Pinochet, OCL 2014, 21(6) D601 obviously unacceptable -the police were called -such illegal activism is a symptom of the current ignorance of the potential of new techniques to produce oils and fats with wide-ranging benefits for all members of society.Colleagues working in plant biotechnology and breeding will have to surmount immense communications challenges if they are to achieve the necessary levels of awareness among politicians, the regulatory bodies and, not least, the general public.