Title: Relationship Marketing: Management of Customer Relationships
Abstract: Contents List of Figures Preface and acknowledgements The foundations of relationship marketing Theoretical foundation of relationship marketing Conceptualization of relationship marketing Analysis phase of relationship marketing Strategic focus of relationship marketing Relationship marketing in practice Implementation phase of relationship marketing The Control Phase of Relationship Marketing Multi-faceted characteristics of Relationship Marketing Future Outlook for Relationship Marketing
Publication Year: 2002
Publication Date: 2002-12-01
Language: en
Type: book
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Cited By Count: 165
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