Title: Measuring Impact of Factors Influencing Purchase Intention Towards Green Products: Sahiwal Clothing Industry Perspective
Abstract: In recent times, people are becoming more concerned towards green purchasing because of a grown consciousness for environmental protection. Green purchasing is essentially the act of buying environmental friendly products. This research is conducted to find the impact of customer's environmental concern and knowledge towards the intentions of green purchasing. The research model in this meticulous study examines the consequences of predictor variables (environmental concern, organizational green image and environmental knowledge) upon criterion variable (green purchase intention) with the moderating effect of perceived product price and quality. The research methodology used for the particular study is quantitative in nature exclusively using survey research approach. Random sampling technique derived from probability sampling technique was employed for the selection of sample. A sample of 130 Sahiwal University students inclined towards environmental friendly garments was studied through self-administrated questionnaires. The statistical software SPSS 16 version was used to analyze the data. The study has implication for managers; as they can formulate th
Publication Year: 2013
Publication Date: 2013-01-01
Language: en
Type: article
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Cited By Count: 3
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