Title: Customers Attitude and Perception Towards Online Shopping Commerce
Abstract: e- tailing, a sub set of E-commerce, facilitates online shopping with fingertips. It has mushroomed with online shopping websites in past few years in India. Existing literature revealed that people are not switching from traditional “Brick & Mortar” shopping practice to online shopping practice with the same rate in developing countries as it is in developed countries. Researchers still striving hard to understand why online shopping is not a part of everyone’s lifestyle. Therefore the present study attempt to understand the attitude and perception of customers towards online shopping. In order to complement the title, the study focuses on two aspects, first what is frequency of online shopping with respect to Age, Gender and Education level of respondent. Second, what derives respondent to shop online and what make them reluctant in adopting it.
Publication Year: 2014
Publication Date: 2014-01-01
Language: en
Type: article
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