Title: Circulation and distribution of Malay magazine before the Second World War
Abstract: For a magazine to survive in the market, three elements must be strengthened—the editorial content, circulation or distribution, and income from advertisement. Editorial content is responsible for attracting readers and thus will improve circulation. Increased circulation often results in the increased revenue from advertising. Thus, these three pillars, namely editorial, circulation, and advertising are very important for the survival of the magazine. Circulation refers to the number of copies sold to the readers. A good magazine circulation depends on the efficiency and effectiveness of marketing techniques, as well as the efficiency of distribution system used by publisher to deliver magazine to readers. Publishers of Malay magazines before the World War II are entirely dependent on circulation of the magazine to cover expenses and to expect profit. This article will discusses on the status of circulation and distribution practices of Malay magazine publishing before the war and its impact on magazine in the market.
Publication Year: 2014
Publication Date: 2014-05-01
Language: en
Type: article
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