Title: SOCIAL ENTREPRENEURSHIP - AN INGENIOUS TOOL AND A SUSTAINABILITY APPROACH TOWARDS DEVELOPING AN ENTREPRENEURIAL CULTURE FOR SOCIAL DEVELOPMENT
Abstract: Social Entrepreneurship is undoubtedly a very promising avenue for effecting change. But the very efficiency that is its hallmark is also a critical cause for concern. The most common way as Prahalad defined the motive behind Social Entrepreneurs included the desire to change society and discomfort with the status quo as the main stimuli for SEs to innovate .This makes them more sensitive to entrepreneurial opportunities that deal with problems and unsatisfied needs. Social Entrepreneurs create value by building portfolios of resources to address unmet needs. To a large extent from the literature available it can be said that certain factors guide and direct the working, functioning and sustainability of SE like background of the entrepreneur and his aptitude and experience, orientation , understanding , collaborative skills and leadership and their background, the problem that is to be solved which decides the opportunity, the form of organization they are planning to shape, the possible barriers like economic, public, social, institutional etc. and how far the problem and the resulting opportunity is inter-sectorial in nature which helps in assessing the outcome and resource planning and leveraging s well. Because of its inter-sectorial nature, SE needs a strong ability to establish and manage multiple relationships, stand out for focusing their attention on a different set of possibilities, innovative ways to create or sustain change by bringing two different cultures-business and nonprofit. Given the shifting and deeply contested nature of the social good, attention to politics and values will be critical if SE is to fulfill its potential as a driving force for positive change. The three major issues that are of concern and are actually the starting points for any Social Entrepreneur includes defining the opportunity, launching the organization and its effective functioning and financial resource allocation and leveraging. Thus, the success of any SE will depend on right identification of opportunity, evaluating the opportunity and pursuit of that opportunity. Thus it is important for any entrepreneur before venturing in any venture to first cognitively assess the market before it enters the market, and strategic navigation while entering and designing thus executing the market strategy.
Publication Year: 2014
Publication Date: 2014-01-01
Language: en
Type: article
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