Title: The Myth of Control & Initiative in Product Development
Abstract: To speed up product development - e.g. to get more time to test the products on users/in use before full production – established principles such as Integrated Product Development (IPD) and Concurrent Engineering (CE) have shortcomings. One of the largest thieves of time and resources proves to be planned stops at gates/decision points. The stops are there to give management a feeling of control and initiative – which is a myth. Especially few and large stops turn out to be a disadvantage. For psychological and practical reasons, a better situation is gained with more gates. The ultimate situation is to have an “infinite” number of gates which means many and “small” decisions taken immediately when they need to be taken. In daily work processes, the principles of “Short Cut”, “Flowing Water” and “80/20” also help to reduce development time. These are some of the principles of Dynamic Product Development (DPD). DPD has shown that it is possible to reduce development time considerably compared to when IPD/CE is used at the same time as usability and innovativeness is increased, meaning improved business for companies.
Publication Year: 2000
Publication Date: 2000-01-01
Language: en
Type: article
Access and Citation
AI Researcher Chatbot
Get quick answers to your questions about the article from our AI researcher chatbot