Title: Film Cities, Film Services: Political economy of production, distribution, exhibition
Abstract: Texts arise out of contexts. The contexts include political economy, industry, marketing and genres, state policy, structures and support, ideological assumptions, and historical conditions. The relationship between texts and audiences define genres, while audience development and product delivery (via film services) is always an issue in South Africa. This paper draws on film city, film service, and film friendly concepts, to examine how an indigenous cinema can be supported via the generation of appropriate value-chains that simultaneously locate South Africa’s competitive advantage in a global context, while also bringing cinemas to huge dormitory areas lacking in entertainment services. Job creation, entrepreneurship and black township audience development are argued to underpin indigenous film making strategies. The project develops a holistic methodology involving many research partners in developing academic-industry partnerships in influencing city, provincial and national film policy. This paper thus examines the relationship between texts and contexts within a political economic framework that links textual generation with industry-policy-support-delivery-audiences in a single value chain Studies on the political economy of the post-apartheid film industry are scarce 2 , and none have focused on studios, media precincts, cultural factors and exhibition, financing models or the networks characterising cities in which these are located 3 .
Publication Year: 2013
Publication Date: 2013-01-01
Language: en
Type: article
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Cited By Count: 1
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